The Media and the Family: A Risk and a Richness
Message of the Holy Father for the 38th World Communications Day, May 23, 2004, PART 2

4. Conscientious reflection on the ethical dimension of communications should issue in practical initiatives aimed at eliminating the risks to the well-being of the family posed by the media and ensuring that these powerful instruments of communication will remain genuine sources of enrichment. A special responsibility in this regard lies with communicators themselves, with public authorities, and with parents.

Pope Paul VI pointed out that professional communicators should "know and respect the needs of the family, and this sometimes presupposes in them true courage, and always a high sense of responsibility" (Message for the 1969 World Communications Day). It is not so easy to resist commercial pressures or the demands of conformity to secular ideologies, but that is what responsible communicators must do. The stakes are high, since every attack on the fundamental value of the family is an attack on the true good of humanity.

Public authorities themselves have a serious duty to uphold marriage and the family for the sake of society itself. Instead, many now accept and act upon the unsound libertarian arguments of groups which advocate practices which contribute to the grave phenomenon of family crisis and the weakening of the very concept of the family. Without resorting to censorship, it is imperative that public authorities set in place regulatory policies and procedures to ensure that the media do not act against the good of the family. Family representatives should be part of this policy-making.

Policy-makers in the media and in the public sector also must work for an equitable distribution of media resources on the national and international levels, while respecting the integrity of traditional cultures. The media should not appear to have an agenda hostile to the sound family values of traditional cultures or the goal of replacing those values, as part of a process of globalization, with the secularized values of consumer society.

5. Parents, as the primary and most important educators of their children, are also the first to teach them about the media. They are called to train their offspring in the "moderate, critical, watchful and prudent use of the media" in the home (Familiaris Consortio, 76). When parents do that consistently and well, family life is greatly enriched. Even very young children can be taught important lessons about the media: that they are produced by people anxious to communicate messages; that these are often messages to do something - to buy a product, to engage in dubious behaviour - that is not in the child’s best interests or in accord with moral truth; that children should not uncritically accept or imitate what they find in the media.

Parents also need to regulate the use of media in the home. This would include planning and scheduling media use, strictly limiting the time children devote to media, making entertainment a family experience, putting some media entirely off limits and periodically excluding all of them for the sake of other family activities. Above all, parents should give good example to children by their own thoughtful and selective use of media. Often they will find it helpful to join with other families to study and discuss the problems and opportunities presented by the use of the media. Families should be outspoken in telling producers, advertisers, and public authorities what they like and dislike.

6. The media of social communications have an enormous positive potential for promoting sound human and family values and thus contributing to the renewal of society. In view of their great power to shape ideas and influence behaviour, professional communicators should recognize that they have a moral responsibility not only to give families all possible encouragement, assistance, and support to that end, but also to exercise wisdom, good judgement and fairness in their presentation of issues involving sexuality, marriage and family life.

The media are welcomed daily as a familiar guest in many homes and families. On this World Communications Day I encourage professional communicators and families alike to acknowledge this unique privilege and the accountability which it entails. May all engaged in the field of communications recognize that they are truly "stewards and administrators of an immense spiritual power that belongs to the patrimony of mankind and is meant to enrich the whole of the human community" (Address to Communications Specialists, Los Angeles, 15 September 1987, 8). And may families always be able to find in the media a source of support, encouragement and inspiration as they strive to live as a community of life and love, to train young people in sound moral values, and to advance a culture of solidarity, freedom and peace.

From the Vatican, 24 January 2004, the Feast of Saint Francis de Sales